Both are charged on the same day when purchasing the service. For PPC campaigns there is usually a 1-2 week gap from the day you purchase the campaign, to the day it actually goes live. This is the time it takes for our team to build out the entire campaign. So, for your second months recurring payment we delay that, so you get the full 30 days of service for your month one's payment. So, as an example, if you purchased services on the 1st of the month, you would pay for both the setup fee and month one's service fee. Then if we finish the campaign buildout on the 14th of the month (2 weeks later), your second months maintenance payment would be billed on the 14th of the following month, 30 days apart from the initial day the campaign went live.